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Volume 6, Issue 2 (2019)
Articles
The Short Dark Triad and Giving to Nonprofits
Austin N. Prewett, Charles Elliott, and Paul A. Story
M-Pesa’s Failure in India: Why Couldn’t Vodafone Replicate its Kenyan Success? An International Marketing Case Study (Addendum by Former and Current Executives at the Vodafone Group)
Jackson Lott and Mona Sinha
Toto: A Game of Thrones in the U.S. -- An International Marketing Case Study
Rachael Amatriain and Mona Sinha
Namaste in the USA: The Growing Pains that Traditional Yoga Faces in America – An International Marketing Case Study
Clay T. Wilderman and Mona Sinha
Editors
- Amy Buddie
- Editor
- Emily Jobe
- Editorial Intern
- Aajay Murphy
- Digital Scholarship Supervisor
