Most Popular Papers *
Cell Phone Use and Its Effects on Undergraduate Academic Performance
Juliet M. Womack and Corinne L. McNamara
Perceptions of Beauty Among Female Chinese Students in the United States and China
Carly R. Staley and Ginny Qin Zhan
M-Pesa’s Failure in India: Why Couldn’t Vodafone Replicate its Kenyan Success? An International Marketing Case Study (Addendum by Former and Current Executives at the Vodafone Group)
Jackson Lott and Mona Sinha
Mood and Mode: The Impressionistic Commonalities of Claude Debussy and John Coltrane
Simon B. Needle and Edward Eanes
Toto: A Game of Thrones in the U.S. -- An International Marketing Case Study
Rachael Amatriain and Mona Sinha
Teaching to the Test: How Federal Mandates Affect Elementary Educators’ Teaching Styles
Ashley R. Vande Corput
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 10/18/22.