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The Kennesaw Journal of Undergraduate Research (KJUR) is a peer-reviewed scholarly journal dedicated to promoting academic study and achievement among undergraduate students at Kennesaw State University. This journal seeks to encourage inquiry among undergraduates by providing them with an avenue for spreading and exchanging knowledge through publication of their research.
Current Issue: Volume 6, Issue 2 (2019)
Articles
The Short Dark Triad and Giving to Nonprofits
Austin N. Prewett, Charles Elliott, and Paul A. Story
M-Pesa’s Failure in India: Why Couldn’t Vodafone Replicate its Kenyan Success? An International Marketing Case Study (Addendum by Former and Current Executives at the Vodafone Group)
Jackson Lott and Mona Sinha
Toto: A Game of Thrones in the U.S. -- An International Marketing Case Study
Rachael Amatriain and Mona Sinha
Namaste in the USA: The Growing Pains that Traditional Yoga Faces in America – An International Marketing Case Study
Clay T. Wilderman and Mona Sinha
Editors
- Amy Buddie
- Editor
- Emily Jobe
- Editorial Intern
- Aajay Murphy
- Digital Scholarship Supervisor
