Estimated at more than $500 billion, counterfeits are a booming industry. The negative impacts can no longer be ignored. As evidenced by the industry growth, efforts to combat consumption of counterfeit products have largely failed. This case study examines the counterfeit industry and a campaign developed by the U.S. Customs and Border Protection Agency. It presents the reader the opportunity to contemplate viable solutions for ending counterfeit consumption.
Kirkwood, Heather; Tanner, Thomas; and Dixit, Ashutosh
"The Counterfeit Conundrum: A Case Study to Examine the Best Way to Combat Counterfeit Consumption,"
Atlantic Marketing Journal: Vol. 9
, Article 4.
Available at: https://digitalcommons.kennesaw.edu/amj/vol9/iss2/4