The purpose of this research is to identify the evolution of papers published on LGBT issues in the main marketing journals. To that end, the 50 top-ranked journals in the SCImago Journal Rank (SJR) were analyzed, revealing that 17 of them had at least one publication on the subject. Analysis of a total of 34 articles enabled the main topics studied to be summarized in six categories: the effects of LGBT advertising on the viewers; LGBT advertising – an overview; gender studies in marketing; the gay-friendly approach; the LGBT market; and social marketing.
Pinto, Cintia Loos; Alcocer, Nuria Huete; Rivera, Laura Mercedes Avellaneda; and Veiga, Ricardo Teixeira
"Diversity and Consumption: Evaluation of the Research Papers on the LGBT Community in Top Marketing Journals,"
Atlantic Marketing Journal: Vol. 9:
1, Article 5.
Available at: https://digitalcommons.kennesaw.edu/amj/vol9/iss1/5