Volume 9, Number 1 (2020)
Articles
Earning Extra Credit or Losing Extra Credit? A Classroom Experiment on Framing Incentives as Gains or Losses
Vassilis Dalakas and Kristin Stewart
A Guide for Early Career Success in Academic Research
Obinna O. Obilo, William B. Locander, and David A. Locander
The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility
Lubna Nafees, Christy M. Cook, and James E. Stoddard
Economic Strength and Micropolitan Statistical Areas: Looking Beyond Generalities
W. Frank Thompson Jr., Ayesha Tariq, and Connie Nott
Diversity and Consumption: Evaluation of the Research Papers on the LGBT Community in Top Marketing Journals
Cintia Loos Pinto, Nuria Huete Alcocer, Laura Mercedes Avellaneda Rivera, and Ricardo Teixeira Veiga
Customer Service Challenges in Omni-Channel Retailing—An Exploratory Study of Vague Language in Retailer Customer Service Policies
Terence L. Holmes and Edward C. Brewer
