Massiah, Carolyn A.; Perren, Rebeca; and Michaels, Ronald E.
(2014)
"Successfully Supersizing Marketing Instruction: A Comparison Study of Instructional Delivery Modes for Principles of Marketing to Mega-Class Sizes,"
Atlantic Marketing Journal: Vol. 3:
No.
2, Article 5.
Available at:
https://digitalcommons.kennesaw.edu/amj/vol3/iss2/5
