"Successfully Supersizing Marketing Instruction: A Comparison Study of " by Carolyn A. Massiah, Rebeca Perren et al.

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Successfully Supersizing Marketing Instruction: A Comparison Study of Instructional Delivery Modes for Principles of Marketing to Mega-Class Sizes

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Carolyn A. Massiah, University of Central FloridaFollow
Rebeca Perren, University of Central FloridaFollow
Ronald E. Michaels, University of Central FloridaFollow

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Massiah, Carolyn A.; Perren, Rebeca; and Michaels, Ronald E. (2014) "Successfully Supersizing Marketing Instruction: A Comparison Study of Instructional Delivery Modes for Principles of Marketing to Mega-Class Sizes," Atlantic Marketing Journal: Vol. 3 : No. 2 , Article 5.
Available at: https://digitalcommons.kennesaw.edu/amj/vol3/iss2/5

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