Article Title
Innovating the Marketing Curriculum: Establishing an Academic Major In Internet Marketing
Recommended Citation
Parker, Betty J.
(2014)
"Innovating the Marketing Curriculum: Establishing an Academic Major In Internet Marketing,"
Atlantic Marketing Journal: Vol. 3:
No.
2, Article 13.
Available at:
https://digitalcommons.kennesaw.edu/amj/vol3/iss2/13