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Atlantic Marketing Journal

Atlantic Marketing Journal

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Home > AMJ > Vol. 3 (2014) > No. 1

 

Volume 3, Number 1 (2014) Winter 2014

Articles

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Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers
Robert D. Montgomery and Mark Mitchell

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Moderator role in green product purchases.
J. Thomas Failla and Pradeep Gopalakrishna

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Creating Consumuments: The Use of Artistic Interpretation of Text as an Insight Mining Device in Advertising Courses
Tracy Tuten

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Who is Winning the War on Drugs? A Case in Marketing and Demarketing
John E. Crawford

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Using Marketing Research and Positioning Techniques to Create IMC Campaigns for Private, Charter, or Public Magnet Schools
John M. McGrath Ph.D.

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Culture and the Impact on Customer Service: Considerations for Offshoring to India
Melodi D. Guilbault and Verna Omanwa

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The Meaning of Money and Possessions: A Cross-University Comparison
David J. Burns and Pola B. Gupta

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Effects of brand trust, perceived fit and consumer innovativeness on fashion brand extension evaluation
Hyunjong Chung and Soyoung Kim

 
 
 
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ISSN: 2165-3879(print) 2165-3887(electronic)

 
 
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