Volume 3, Number 1 (2014) Winter 2014
Examining the Demographic Profiles of Thrift Store Donors and Thrift Store Shoppers
Robert D. Montgomery and Mark Mitchell
Moderator role in green product purchases.
J. Thomas Failla and Pradeep Gopalakrishna
Creating Consumuments: The Use of Artistic Interpretation of Text as an Insight Mining Device in Advertising Courses
Using Marketing Research and Positioning Techniques to Create IMC Campaigns for Private, Charter, or Public Magnet Schools
John M. McGrath Ph.D.
Culture and the Impact on Customer Service: Considerations for Offshoring to India
Melodi D. Guilbault and Verna Omanwa
The Meaning of Money and Possessions: A Cross-University Comparison
David J. Burns and Pola B. Gupta
Effects of brand trust, perceived fit and consumer innovativeness on fashion brand extension evaluation
Hyunjong Chung and Soyoung Kim