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Atlantic Marketing Journal

Atlantic Marketing Journal

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Home > AMJ > Vol. 2 (2013) > No. 3

 

Volume 2, Number 3 (2013) Special Issue on Innovative Teaching

Articles

PDF

Introduction to the Special Issue
Deborah Lester and Tyra M. Burton

PDF

Transforming Marketing Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning
Ashutosh Dixit, Mayukh Dass, Glenna C. Pendleton, and William J. Lundstrom

PDF

Laptop Technology in Classrooms: How Student Perceptions Shape Learning and Satisfaction
P. Raj Devasagayam, Nicholas R. Stark, and Ryan Watroba

PDF

Using Technology to Teach Pricing Concepts
Kathy Winsted and Judy Graham

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Quality of Student Effort: Improving Through Achievement Mastery and Psychological Needs
Michael W. Pass

PDF

The Collaborative Classroom: New Technology Brings New Paradigm
Ben Clapp and James Swenson

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Engaging Students through a Virtual Live Case
John M. Zych

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A Hybrid Course Designed to Increase Managerial Export Motivation and Export Engagement
John Andy Wood, Cyril Logar, and William Riley

PDF

Exploring Consumer Behavior Using Student Constructed Photographic Essays and Film Projects
Seth Ellis

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Operating a Very Large-Section, Hybrid Principles of Marketing Class at a Public University: Lessons Learned over Ten Years
Bruce Robertson and Kevin Kelly

 
 
 
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ISSN: 2165-3879(print) 2165-3887(electronic)

 
 
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