Volume 2, Number 1 (2013)
Our second year!Thank you to all the authors who are submitting their manuscripts to the Atlantic Marketing Journal for review. The number of submissions is growing rapidly, and that is good. That also means that the acceptance rate will most likely decline this year over last. That is to be expected with a relatively new journal. The increase in submissions has also, regrettably, resulted in a longer desired review process. We are taking steps to bring more reviewers to the process to get review times back to where they should be. In the meanwhile, if you have a manuscript under review, and it is taking a bit longer than expected, please bear with us as we adjust. In this, our second year of publication, we really appreciate the trust that authors are putting in the Atlantic Marketing Journal. We hope to continue to offer an outlet for solid scholarship from authors who reside at a wide variety of academic institutions.
An Exploratory Investigation into the Budget Allocation of Mexican Male Sojourners in the U.S.
Willie Nichols and Marko Grünhagen
Non-verbal Customer-to-Customer Interaction in Retail Setting: An Investigation of Indirect Effects of Perceived Customer Similarity on Important Marketing Outcomes
Nusser Raajpoot, Anita Jackson, and Jean Lefebvre
Revisiting Cognitive Dissonance Theory:Pre-Decisional Influences and the Relationship to the Consumer Decision-Making Model
Paul J. Costanzo Dr.
"Do You Know Me?" The 'Doodling' of Iconic Mink, Milk, Booze, and Fruit Campaigns
Linda A. Ferguson
The Strategic Importance of Customer Value
Donovan A. McFarlane
ONLINE PRODUCT SEARCH AND PURCHASE BEHAVIOR OF GENERATION Y
Dawn B. Valentine and Thomas L. Powers
The Influence of Social Networking Sites on Buying Behaviors of Millennials
Sharon S. Pate and Melinda Adams