Abstract
Artificial intelligence (AI) is a revolutionary technology that provides tools and methodologies to expand marketings impact. AI enables companies to better understand customer needs, preferences, and behaviors to personalize an approach to different market verticals and segments. AI has become a significant factor influencing how businesses interact and retain the attention of customers. Customers increasingly have an appetite for a highly personalized interaction. AI-driven data approaches and innovative technologies are increasing personalization and efficiency. AI is a revolutionary tool that enables marketing to grow beyond traditional limitations. Understanding the correct tool is vital for marketing executives, whether they are obtaining better customer segmentation, driving out cost savings, changing the method of communicating with customers, creating a deeper understanding of customer needs, or implementing AI as a sales tool. This article delves deeper into how AI is being applied in marketing, the applicable tools, and what AI in marketing could look like in the future.
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Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Communication Commons, E-Commerce Commons, Fashion Business Commons, Marketing Commons, Other Business Commons, Sales and Merchandising Commons