Volume 15, Number 1 (2026)
Articles
A Holistic Approach to Country Branding: Examining a Master Brand and Sub-brand Framework
Musa Pinar, Aycan Duran Tekoglu, and Tulay Girard
When Social Inflation Pushes the "Good Neighbor" Away: How Market Exit Behavior Triggers Brand Betrayal and Trust Erosion
Waros Ngamsiriudom, Mohan Menon, and Mitra Devkota
A Cross-Cultural Investigation of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden and the United States
Christy M. Cook, Pia A. Albinsson, and James E. Stoddard
A Captured Audience: How Job Stress Leads Employees to Online Shopping via Cyberloafing
Seth Williams
Trust Migration in the Digital Era: Information Regimes and the Transformation of Buyer–Seller Relationships
Stephen C. Carlson
A Case Study of Faculty Perspectives on Teaching Across Borders
Lucy Matthews, Diane R. Edmondson, and Tammy Bahmanziari