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Volume 11, Number 2 (2022)

Articles

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What's in a Name? Public Perceptions of Multi-level Marketing
Robert A. Peterson and Jeffrey A. Peterson

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Fashion and Sustainability: Consumption and Shared Responsibility
Jie Gao Fowler, Timothy Reisenwitz, and Rongwei Chu

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Adoption and Diffusion of At-Home Medical Tests
Savannah Campbell, Mark Mitchell, Jerome Christia, and Melissa Clark

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Customer Perceptions of Diversity in Health Services: How Other Customers’ Race Influences Customer Perceptions
Ayse Banu Elmadag, Gallayanee Yaoyuneyong, Brigitte W. Burgess, and Mehmet Okan

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Political Reality: Attack Ads are Here to Stay
Rebecca Dingus, Chanho Song, Richard H. Kolbe, and Michael Y. Hu

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BRIDES AND BRIDAL STORES: ONLINE OR BRICK-AND-MORTAR
Libby C. Jones, Ismet Anitsal, and Melek Meral Anitsal