The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic linkages of the recruitment-retention process. This conjoined effort should aid in effectively managing business faculty talent. Both internal marketing issues along with external marketing forces should be analyzed to clearly answer the directional questions that will be the foundation for decision making. Adherence to the processes of well-crafted plans is needed.
Mobley, Mary and Easley, Richard
"The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach,"
Atlantic Marketing Journal: Vol. 10
, Article 5.
Available at: https://digitalcommons.kennesaw.edu/amj/vol10/iss2/5
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