Volume 10, Number 2 (2021)
Articles
Driving Marketing Efficiency in the Age of Big Data: Analysis of Subprime Automotive Borrowers
Edwin Baidoo, Ryan Matthews, Frances Ann Stott, and F. Stuart Wells
The Customer Value Model and Mobile Banking: Evaluation of Technology-Based Self Service (TBSS) Gaps
Justin A. Moist, Ismet Anitsal, and Melek Meral Anitsal
Building Connections in Co-Production Environments
Kimberly D. Grantham, Kimberly R. McNeil, Gail Ayala Taylor, and Roland L. Leak
To Share or Not to Share? Branded Content Sharing in Twitter
Adriana M. Boveda-Lambie, Tracy Tuten, and Victor Perotti
The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach
Mary Mobley and Richard Easley
An Analysis on Engaging “Beauty Work”
Timothy Reisenwitz and Jie G. Fowler
Beauty During a Pandemic: The Impact of COVID-19 on the Cosmetic Industry
Katelyn Gardner, Diane R. Edmondson, and Lucy Matthews
