Aliterate Consumers' Miscomprehension of Product Warnings

Haeran Jae, Virginia Commonwealth University

Brand Equity and Willingness to Pay Higher Prices in the Fast-Food Industry

Mayuresh M. Kelkar, Salem State University

E-Waste Recycling Behavior: Evidence of Young Consumers in Taiwan and the U.S.

Julia Blose, College of Charleston
Robert E. Pitts, College of Charleston
Y. Henry Xie, College of Charleston

How Does Product Experience Influence the Helpfulness of Photo-Enhanced Reviews?

Bridget Satinover Nichols, Northern Kentucky University
Anh Dang, Northern Kentucky University

OK Boomer? Consumer Perceptions of Smartphone-Based Shopping

Ronda G. Henderson, Middle Tennessee State University
Roland Leak, North Carolina Agricultural and Technical State University
Kimberly McNeil, North Carolina Agricultural and Technical State University

Pricing and Payment Options Triggering Impulse Buying Behavior Online

Anita Radon
Sean Ennis, University of Strathclyde

The Body Positivity Movement: Bettering College Women’s Body Image and Health

Emilie Conners, Middle Tennessee State University
Lucy Matthews, Middle Tennessee State University
Diane R. Edmondson, Middle Tennessee State University

The effect of weather on the value of home attributes

Jason Beck

The Influence of Influencers on Brand Trust and Purchase Intentions

Lisa Scribner