ChatGPT Unveiled: Unleashing AI Magic in Digital Marketing

Jianping Huang, Jacksonville State University
Mark J. Sciuchetti Dr., Jacksonville State University

Familiarity, Sensationalism, and Forward Referencing in Celebrity Clickbait: Effects on Curiosity and Click Intention

Cynthia B. Hanson, High Point University

Person-Supervisor Fit Antecedents: Self-Determination Theory in Salesforce Turnover Intention

Ilgım Dara Benoit, Appalachian State University
Jeffrey R. Foreman, Appalachian State University
Bonnie S. Guy, Appalachian State University

The Impact of Recycled Product Content Advertising Claims on Brand Attitude and Company Image

William T. Neese, Troy University
Ayeshe Tariq, Troy University