DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Key Drivers of Impulse Purchase Online: An Exploration in an Emerging Market

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Consumer Behavior / Retailing

Key Drivers of Impulse Purchase Online: An Exploration in an Emerging Market

Avinash Mulky, Indian Institute of Management BangaloreFollow
Arimit Sarkar, Indian Institute of Management BangaloreFollow
Shreya Mukherjee, Indian Institute of Management BangaloreFollow

Keywords

e-commerce, impulse buying

Document Type

Proceedings Abstract

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E-Commerce Commons

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Key Drivers of Impulse Purchase Online: An Exploration in an Emerging Market