DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Prior Knowledge, Epistemic Motivation and Retail Search Behavior: A Proposal

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Consumer Behavior / Retailing

Prior Knowledge, Epistemic Motivation and Retail Search Behavior: A Proposal

James W. Clark DBA, Southern Arkansas UniversityFollow
Phillip L. Bond PhD, Southern Arkansas UniversityFollow

Keywords

retailing, search, epistemic, motivation, knowledge

Document Type

Proceedings Abstract

Included in

Marketing Commons

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Prior Knowledge, Epistemic Motivation and Retail Search Behavior: A Proposal