DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Finding in-store help: The role of recommendation agents on shoppers’ mobile devices

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Consumer Behavior / Retailing

Finding in-store help: The role of recommendation agents on shoppers’ mobile devices

JAMES COYLEFollow
Yi-Fan Chen, Miami University - OxfordFollow

Keywords

mobile, shopping, in-store, recommendation systems, consumer behavior

Document Type

Proceedings Abstract

Included in

Advertising and Promotion Management Commons, Communication Technology and New Media Commons, Technology and Innovation Commons

COinS

Finding in-store help: The role of recommendation agents on shoppers’ mobile devices