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Proceedings

Ah-Ha Moments in Teaching, Service, and Scholarship Panel

Deborah H. Lester, Kennesaw State University
Aberdeen Leila Borders, Kennesaw State University
Jennifer Hutchins, Kennesaw State University
Laura Robinson, Kennesaw State University
Lenita Davis, University of Arkansas at Little Rock
Marshal Chaifetz, Kennesaw State University
Mona Sinha, Kennesaw State University
NeCall Wilson, Kennesaw State University
R. Keith Tudor, Kennesaw State University

Does Student Honesty and Integrity Conflict with Academic Rigor

Mike Serkedakis, Kennesaw State University

Escape for Boone & Crocket

William K. Foxx, Troy University
Joseph W. Giese, Troy University
David W. Van Buskirk, Troy University

Marketing Competitions: Triumphs and Trepidations

Tyra M. Burton, Kennesaw State University

“Nobody Comes to Our Events....Anybody Want to Take This Pizza Home:” The Student Engagement Dilemma at The Eastern State University College of Business,

George W. Stone, North Carolina A&T State University

What's Brand Love Got to Do With It ... Everything

Brad Taylor