DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Book Retailers and the Ever-Changing SCM Landscape: Case Study of Barnes & Noble Company and Amazon

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Business-to-Business/Supply Chain Management

Book Retailers and the Ever-Changing SCM Landscape: Case Study of Barnes & Noble Company and Amazon

William T. Rupp, Austin Peay State UniversityFollow
Steven A. Clinton, Robert Morris UniversityFollow

Keywords

Amazon, Barnes & Noble, supply chain management, marketing research

Document Type

Proceedings Abstract

Included in

Marketing Commons, Operations and Supply Chain Management Commons

COinS

Book Retailers and the Ever-Changing SCM Landscape: Case Study of Barnes & Noble Company and Amazon

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/B2B-SCM_T02