Volume 4, Issue 2 (2015)
Four Years!It is hard to believe that the Atlantic Marketing Journal is now completing its fourth year of publication. We appreciate the trust that authors have put in the journal, taking a chance on a new journal is never an easy decision. New Journals have to prove themselves in today's environment of "pay to play" academic publications. Very few journals start life with a surfeit of manuscript submissions to choose from. Yet, they must, through the review process, choose the best available. That is the only way to secure a growing and sound reputation of publishing quality scholarship. The AMJ is moving into a new era of selectivity. The Journal is now receiving manuscripts in growing numbers, which means greater selectivity in what is eventually published. We are now at the point where about 48% of manuscripts received can be published, and it appears that we will move to the 33% level, or below, in the coming year or so. Selectivity is, however, a double edged sword. The AMJ exists partially to serve the large number of Marketing Scholars who hail from universities with limited research support. It is simply difficult for such scholars to produce work that can compete with scholars who reside at Tier One Research Institutions. I view my task, as Editor in Chief, thus, is to strike a balance. Sound academic quality and value in the manuscripts which are published, with reasonable attainability for the authors, and the academic community which we seek to serve. I appreciate your confidence in my ability to strike a good balance.
Net Transaction Value: A Model of High-Involvement Decision-Making in Buyer Choice Behavior
Blaine J. Branchik PhD and Eric H. Shaw PhD
Beyond Downton Abbey: Remembering the Great War’s Fallen through Education and Marketing
Nina M. Ray and Andrew T. Mink
An Attitudinal Analysis of Preventive Health Care Information Users: With Insights from Social Media
Joseph D. Cangelosi, David Kim, and Edward Ranelli
Yielding to Temptation in Buying: Is It Simply a Matter of Self-Control?
James A. Roberts, Luc Honore Petnji Yaya, and Carol Gwin
Logistics Service Provider-Client Relationship: Comparing U.S.A and Brazil
Harash Sachdev, G. Russ Merz, Paulo Fernando Pinto Barcellos, and Margareth Rodrigues de Carvalho Borella