Publication Date
2026
Abstract
This paper describes family caregivers, their experiences and the impact of caregiving on their health. Caregiver burden is also discussed as an important component of the caregiver experience. Implications for marketers are highlighted and include the opportunity to contribute to a multidisciplinary approach to guide the development of product and services that support caregivers in their roles and to assist them in managing their health. This research is important as caregivers and the services they provide are projected to increase.