Publication Date
2025
Abstract
With the exodus of accounting professionals due to retirement, firms are challenged to replace skilled employees with a newer generation, Millenials and Generation Z (CPA Practice Advisor, 2024). To bridge the gap, the authors explore how soft skills (communication and relationship management) are necessary for newer accounting professionals to not only fill the talent gap but also help them be promoted to senior-level positions in their firms. Using Human Capital Theory (HCT) as our foundation, a content analysis using responses from 30 accounting leaders found unique skills such as communication, presentation, and relationship building are crucial in the development of an accounting professional to be promoted to partner. Based on the analysis and the literature review, we propose a conceptual framework that includes these constructs which are outside the usual characteristics of accountants. We propose that these soft skills, though outside the scope of most accounting curricula, will play an important role in today’s accounting professional’s career development and career progression. Hiring managers may evaluate an applicant’s ability to communicate and develop social capital versus those who lack these skills, thus retaining a workforce better suited to improve client retention and firm growth. Universities with sales programs can play a critical role in helping the next generation of accountants become future partners.
Included in
Accounting Commons, Business and Corporate Communications Commons, Communication Commons, Marketing Commons, Sales and Merchandising Commons
