Atlantic Marketing Journal is sponsored by the Atlantic Marketing Association.
The purpose of the Atlantic Marketing Journal is to publish double blind reviewed scholarly articles in the general area of marketing, logistics and closely related areas.
Our audience is intended to be Marketing Educators, Marketing Scholars and Marketing Practitioners. Manuscripts for submission should appeal to one or more of these audiences. Manuscripts addressing empirical research, pedagogical research, theoretical development, extensions and application are all received on an equal footing.
The review process will entail a double blind peer review. The journal is listed in the Cabell Directory WHITE LIST
Current Issue: Volume 14, Number 1 (2024)
Articles
The Impact of User-Generated Content and Online Reaction Videos on the Marketing of Video Games
Diane R. Edmondson, Randy Clark, and Trevor Golter
Sales Skill Development for Next Generation of Accounting Professionals: From Accountant to Partner
Scott Cohen, Dena Breece, Michael Rodriguez, and Chelsea Schrader
Reconceptualizing Career Plateauing: An Intrapersonal Network Identity Approach
Brian R. Kinard and Subhra Chakrabarty
Do the Effects of Ethnocentrism and Cosmopolitanism Depend on Countries-of-Origins? An Empirical Study of U.S. Consumers
Thomas Tanner, Jung Kim, and Ronda Mariani
Unveiling Risk Strategies in the Online Food Delivery Platforms: Evidence from Risk Disclosures and RepRisk Index
Maryam Mahdikhani, Jiyoon An, and Arim Park
Accepting Invasive Privacy Policies in Downloading TikTok
Stephen Baglione and Louis A. Tucci
Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce
James DeConinck, Drew Carnes, and Julie Johnson-Busbin
