Skip to main content

Consumer Behavior / Retailing

Key Drivers of Impulse Purchase Online: An Exploration in an Emerging Market

Avinash Mulky, Indian Institute of Management BangaloreFollow
Arimit Sarkar, Indian Institute of Management BangaloreFollow
Shreya Mukherjee, Indian Institute of Management BangaloreFollow

Keywords

e-commerce, impulse buying

Document Type

Proceedings Abstract

Included in

E-Commerce Commons

COinS

Key Drivers of Impulse Purchase Online: An Exploration in an Emerging Market