Location

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10

Keywords

Cultural Diversity, Ethnic Diversity, Marketing Strategies, Multinational Corporations, Team Decision Making

Document Type

Proceedings Abstract

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Ethnic Diversity, Decision Making Processes and the Marketing Environment

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/MKTGSTRAT_T10