Keywords
Corporate sociopolitical activism (CSA), brand activism, social media messaging, content analysis, racial justice; diversity, equity and inclusion (DEI)
Document Type
Proceedings Abstract
Included in
Advertising and Promotion Management Commons, Business Law, Public Responsibility, and Ethics Commons, Marketing Commons
From a Racial Reckoning to Retrenchment: A Longitudinal Analysis of Retailers’ Corporate Sociopolitical Activism Messaging