TRANSLATION QUALITY AS A CUE: EFFECTS ON FAIR PRICE PERCEPTIONS AND THE MODERATING ROLE OF CONSUMER TRAITS

Presenter Information

• Chiara Marinelli, University of TriesteFollow
• Marco Balzano, University of TriesteFollow
• Guido BortoluzziFollow

Keywords

- translation quality, fair price, Elaboration Likelihood Model, buying impulsiveness, shopping procrastination

Document Type

Proceedings Paper