Beyond the Screen: Unveiling Ethical Dimensions of Consumer Relationships with Virtual Influencers

Heather Morgan
La Toya M. Russell, John Carroll University

Examining Net Promoter Score and Factors as Predictors of Recommending Influencers: From the Perspectives of Customer

Musa Pinar, Valparaiso University
Munise Hayrun Saglam Dr., Yildiz Technical University
Ibrahim Kircova Dr., Yildiz Technical University, Turkey

HOW THE SUSTAINABLE VALUE-ACTION GAP INFLUENCES ALTER ACROSS GENERATIONS

Jessica Holden, Missouri State University
Ismet Anitsal, Missouri State University
Melek Meral Anitsal, Tennessee Tech University

The Effective Use of Social Media by Universities May Be More Complicated Than We Think: Toward a Better Understanding of Social Media’s Impact on College-Related Decisions

Julie M. Pharr, Tennessee Technological University