HOW THE SUSTAINABLE VALUE-ACTION GAP INFLUENCES ALTER ACROSS GENERATIONS

Presenter Information

• Jessica Holden, Missouri State UniversityFollow
• Ismet Anitsal, Missouri State UniversityFollow
• Melek Meral Anitsal, Tennessee Tech UniversityFollow

Keywords

Sustainable consumption, value-action gap, social norms, consumption influences, generational consumption.

Document Type

Proceedings Abstract