Examining Net Promoter Score and Factors as Predictors of Recommending Influencers: From the Perspectives of Customer

Presenter Information

• Musa Pinar, Valparaiso UniversityFollow
• Munise Hayrun Saglam Dr., Yildiz Technical UniversityFollow
• Ibrahim Kircova Dr., Yildiz Technical University, TurkeyFollow

Keywords

influencers, influencer benefits, customers recommending influencers, NPS of influencers, CSR for influencers

Document Type

Proceedings Paper