An Examination of Factors Influencing Repurchase Intention towards a Fashion Brand in Thailand

Howard W. Combs, San Jose State University

Consumer Behavior in the Ready to Eat Foods Category: An Exploration in an Emerging Market

Shubhra Rajendra Meshram, Indian Institute of Management Bangalore
Preetika Muralidharan, Indian Institute of Management Bangalore
Avinash Mulky, Indian Institute of Management Bangalore

Consumer Choice Criteria When a Product is Free

Shaheen Borna DBA, Ball State University
Susan Brudvig PhD, Northern Kentucky University

Hot Hand, Regression to Mean, and Unmet Expectations: Marketing the Mutual Fund Mirage

David Whitlark, Brigham Young University - Utah

How has the Changing Retail Landscape Affected the Occupational Status of Women and Minorities?

Kendra L. Harris, University of the Virgin Islands
Kimberly N. Harris, ETR Services, LLC
Aberdeen L. Borders, Kennesaw State University
Donovan Anderson, U.S. Census Bureau
Deborah H. Lester, Kennesaw State University

Social Media and University Enrollment: Can Social Media be Used to Raise Awareness of University Programs?

Hannah Nicole Starnes, East Tennessee State University
Kelly Green Atkins, East Tennessee State University