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Consumer Behavior/Retailing

Social Media and University Enrollment: Can Social Media be Used to Raise Awareness of University Programs?

Hannah Nicole Starnes, East Tennessee State UniversityFollow
Kelly Green Atkins, East Tennessee State UniversityFollow

Keywords

Instagram, online consumer behavior, social media platforms, target customer, social media analytics

Document Type

Proceedings Paper

Included in

Business Analytics Commons, Marketing Commons, Sales and Merchandising Commons

COinS

Social Media and University Enrollment: Can Social Media be Used to Raise Awareness of University Programs?