Skip to main content

Consumer Behavior/Retailing

Hot Hand, Regression to Mean, and Unmet Expectations: Marketing the Mutual Fund Mirage

David Whitlark, Brigham Young University - UtahFollow

Keywords

investor behavior, behavioral economics, behavioral biases, hot hand

Document Type

Proceedings Paper

Included in

Marketing Commons

COinS

Hot Hand, Regression to Mean, and Unmet Expectations: Marketing the Mutual Fund Mirage