DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Consumer Behavior in the Ready to Eat Foods Category: An Exploration in an Emerging Market

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Consumer Behavior/Retailing

Consumer Behavior in the Ready to Eat Foods Category: An Exploration in an Emerging Market

Shubhra Rajendra Meshram, Indian Institute of Management BangaloreFollow
Preetika Muralidharan, Indian Institute of Management BangaloreFollow
Avinash Mulky, Indian Institute of Management BangaloreFollow

Keywords

consumer behaviour, ready to eat food, emerging market

Document Type

Proceedings Abstract

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Advertising and Promotion Management Commons

COinS

Consumer Behavior in the Ready to Eat Foods Category: An Exploration in an Emerging Market