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Sports Marketing

Controversial and Global Issues Fantasy Sports' Outcomes

Amber A. Smith-Ditizio, Texas Woman's UniversityFollow
Alan D. SmithFollow
Walter Kendall, Tarleton State UniversityFollow

Keywords

customer relations management, empirical, fantasy sports, gender, information technology, market strategy

Document Type

Proceedings Paper

Included in

Marketing Commons, Sports Management Commons

COinS

Controversial and Global Issues Fantasy Sports' Outcomes