DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?

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International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?

Jeri L. Jones, University of Central OklahomaFollow

Keywords

Rule 40, Olympics, Olympic Games, Sponsorship, Trademark, International Olympic Committee

Document Type

Proceedings Paper

Included in

Business Law, Public Responsibility, and Ethics Commons, Marketing Commons, Sports Management Commons

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International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?