Atlantic Marketing Association Proceedings

An Exploratory Study Investigating the Effect of the NFL PLayer Anthem Protest on College Student NFL Viewership

George W. Stone Dr., North Carolina A&T State University

Controversial and Global Issues Fantasy Sports' Outcomes

Amber A. Smith-Ditizio, Texas Woman's University
Alan D. Smith
Walter Kendall, Tarleton State University

Intercollegiate Athletics’ Marketing Techniques To Attract Football & Men’s Basketball Fans

Chris Croft

International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?

Jeri L. Jones, University of Central Oklahoma

Moving Toward Marketing Oriented Soccer Referee Association Management: Factors Influencing USSF Referees’ Intentions to Maintain or Abandon Certification

Charles Roome

The Challenges of Starting the Sales Conversation

Ramon A. Avila, Ball State University