DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Effective Destination Promotion in Rural Communities: Management and Marketing Approaches

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Hospitality and Tourism

Effective Destination Promotion in Rural Communities: Management and Marketing Approaches

Kelly La VentureFollow
Wooyang Kim, Minnesota State University MoorheadFollow

Keywords

Destination promotion, value theory, tourism, marketing, hedonic, utilitarian

Document Type

Proceedings Abstract

Included in

Marketing Commons, Tourism and Travel Commons

COinS

Effective Destination Promotion in Rural Communities: Management and Marketing Approaches