Hospitality and Tourism

Proceedings
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	A Preliminary Investigation into Tourism Readiness: Proposing a Tourism Potential Index Michelle B. Kunz, Morehead State University Janet M. Ratliff, Morehead State University
	Do Values Explain Visit Intention of Cultural Property Sites? An Application of Value Theories in Cultural Property and Consumption Wooyang Kim, Minnesota State University Moorhead Kelly La Venture, Bemidji State University Kwangsoo Park, North Dakota State University
	Effective Destination Promotion in Rural Communities: Management and Marketing Approaches Kelly La Venture Wooyang Kim, Minnesota State University Moorhead

Atlantic Marketing Association Proceedings