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A Proposal for Fine Arts Market Segmentation based on Functions of Art and Consumer Benefits Sought

Kimball P. Marshall, Alcorn State University
Rene Desborde, Kentucky State University

A Royal Revolution: An analysis of the influence of Prince on music marketing

Deirdre T. Guion Peoples, North Carolina Central University

Beauty as Art: Somaesthetic Consumption as Alternative to Docility

Talia Welsh

Millennial Consumer Behavior and Classical Concert Design

Terry Damron, Austin Peay State University

Self-Image Congruency for Theatre, Movie and Home Audiences

Peggy Shields, University of Southern Indiana

The Moderating Effect of Attitude toward Violence in a Video Game setting: Initial Explorations.

Stef Nicovich, Lynchburg College
Pamila Dembla, Kennessaw St. University

The Souvenir: What is Purchased and Is the Purchaser a Collector of Art?

Timothy J. Schibik, University of Southern Indiana
Aaron J. Schibik, University of North Texas