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A Proposal for Fine Arts Market Segmentation based on Functions of Art and Consumer Benefits Sought Kimball P. Marshall, Alcorn State University |
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A Royal Revolution: An analysis of the influence of Prince on music marketing Deirdre T. Guion Peoples, North Carolina Central University |
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Beauty as Art: Somaesthetic Consumption as Alternative to Docility Talia Welsh |
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Millennial Consumer Behavior and Classical Concert Design Terry Damron, Austin Peay State University |
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Self-Image Congruency for Theatre, Movie and Home Audiences Peggy Shields, University of Southern Indiana |
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The Moderating Effect of Attitude toward Violence in a Video Game setting: Initial Explorations. Stef Nicovich, Lynchburg College |
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The Souvenir: What is Purchased and Is the Purchaser a Collector of Art? Timothy J. Schibik, University of Southern Indiana |
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