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Art, Music, Entertainment Marketing

A Proposal for Fine Arts Market Segmentation based on Functions of Art and Consumer Benefits Sought

Kimball P. Marshall, Alcorn State UniversityFollow
Rene Desborde, Kentucky State UniversityFollow

Keywords

marketing, fine arts, market segmentation, consumer benefits

Document Type

Proceedings Paper

Included in

Marketing Commons

COinS

A Proposal for Fine Arts Market Segmentation based on Functions of Art and Consumer Benefits Sought