DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: Millennial Consumer Behavior and Classical Concert Design

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Art, Music, Entertainment Marketing

Millennial Consumer Behavior and Classical Concert Design

Terry Damron, Austin Peay State UniversityFollow

Keywords

consumer behavior, classical concerts, audience development, Millennials

Document Type

Proceedings Abstract

Included in

Arts Management Commons, Marketing Commons

COinS

Millennial Consumer Behavior and Classical Concert Design