DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: COBRAs on Facebook: Exploring Message Types and Consumer Contribution
 

Keywords

consumer behavior, social media marketing, consumer online brand related activity (COBRA), content analysis, promotions

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Proceedings Abstract

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COBRAs on Facebook: Exploring Message Types and Consumer Contribution

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08