COBRAs on Facebook: Exploring Message Types and Consumer Contribution Terry Damron, Austin Peay State University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08 |
||
Integrating Search Engine Capacity within Social Media from a Gender Viewpoint Amber A. Smith-Ditizio, Texas Woman's University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08 |
||
Native and Non-Native Advertising on Facebook: A Content Analysis Cynthia B. Hanson, High Point University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08 |
||
Julie M. Pharr, Tennessee Technological University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08 |
||
Who are the Centennials: Marketing Implications of Social Media Use and Preferences Sue Y. McGorry, DeSales University http://digitalcommons.kennesaw.edu/ama_proceedings/2017/INT-SOCMEDMKTG_T08 |