Gender Differences in Marketer and Non-Marketer Dominated Sources of Health and Wellness Information
Keywords
healthcare marketing, promotional strategy, integrated marketing communications
Document Type
Proceedings Paper
COinS
Gender Differences in Marketer and Non-Marketer Dominated Sources of Health and Wellness Information
http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07