DigitalCommons@Kennesaw State University - Atlantic Marketing Association Proceedings: The Role of Social Media and Social Networking as Marketing Delivery Systems for Preventive Health Care Information

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Healthcare Marketing

The Role of Social Media and Social Networking as Marketing Delivery Systems for Preventive Health Care Information

Joseph D. Cangelosi, University of Central ArkansasFollow
David Kim, University of Central ArkansasFollow
Ken Griffin, University of Central ArkansasFollow
Edward Ranelli, University of West FloridaFollow

Keywords

preventive health care information, social media, social networks

Document Type

Proceedings Paper

COinS

The Role of Social Media and Social Networking as Marketing Delivery Systems for Preventive Health Care Information

http://digitalcommons.kennesaw.edu/ama_proceedings/2017/HLTHCAREMKTG_T07